- A sample
- A method of data collection (e.g., a questionnaire)
- Individual questions that can be analyzed statistically.
Depending on its purpose, a single survey may focus on different types of topics such as:
- Respondents preferences (e.g., for a presidential candidate),
- Respondents opinions (e.g., should we wear a tie at school?),
- Respondents behaviour (smoking and alcohol use), or
- Factual information about the respondents (e.g., age)
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